The Identity Solution. For real.
Direct Intelligence gives a name to your anonymous site visitors and hottest targets, transforming them into leads and sales.
Fully GDPR-compliant.
160M proprietary cookies.
Have an account? Log in
Find your potential
User ID and clustering
Run marketing campaigns
Generate leads and sales
This is how we do it
Proprietary Data
- 160 million cookies and 10 million real identities - the on-boarding of your own data is not needed (more info)
- Interest-based IAB taxonomy and brand-affinity (more info)
- GDPR-compliant
Proprietary Tech
- Proprietary state-of-the-art customer data platform
- Self-provisioning go-to-market platform for one-to-one marketing actions: email, SMS, display and video advertising, outbound calls, drive-to-store (more info)
- Proprietary call center with 100+ sales agents to maximise outbound calls potentials (more info)
Artificial Intelligence
- Advanced analysis capability based on neural networks
- Pre-trained models to segment audience and increase sales
Benefits for you
Extract the full potential from your existing traffic and media investments on your site
or
Reach out to the people that are looking for your product or service, but they still
don’t know your brand (what a
shame!)
Support your online sales with outbound calls: leverage on our proprietary, AI-powered,
call center to turn more leads into sales
Identify your best customers before they switch to your competitors - and retain them
Avoid mass SMS or emails, unwanted phone calls, aggressive ads: spam may damage your brand
What you need to do
Find your Potential
- Sign up to the Direct Intelligence platform
- Choose one of our products (check out the full list) to maximise your full potential to generate leads and sales (Do you use Salesforce? Native integration may be available)
- Buy credits to use our platform (if you are a media agency, get in touch for a quote)
Run marketing campaigns
- Select the marketing actions you want to perform on our easy-to-use go-to-market platform: email or SMS, outbound calls, display and video ads, drive-to-store actions
- Add your advertising material and get your campaign approved by the Direct Intelligence compliance team
- Fund your campaigns based on cost-per-action
Get leads & sales
- Check your campaign results in real time
- Count your news leads and sales (API integration available)
- Direct Intelligence will NEVER provide you with the users data without their explicit and timely approval
Our products
On your site
TAG solution
Adopt the TAG solution (Track, Act, and Grow) to identify the visitors on your site and turn them into leads (if they are not doing it by themselves)
- TAG: Place the Direct Intelligence tracking code on your site: you can copy-paste it in your tag manager or directly on your web pages
- ACT: Access to the Direct Intelligence go-to-market platform to check out the list of users on your site and talk with them via email, sms, outbound calls or online ads
- GROW: Turn your hottest users into leads and sales by providing them with valuable offers and promotions
Off your site
Reach news prospects
Find who is looking for your product or service but hasn’t heard about you or hasn’t visited your site
- Access to the Direct Intelligence Target Generator Tool
- Select the target you want to reach by: interests (IAB taxonomy), brand affinity, socio-demographics (gender, age, location). Add (or subtract) custom audiences via email or phone number.
- Perform direct campaigns via email, SMS, outbound calls or online ads using the Direct Intelligence marketing platform
PUSH branded CONTENT
Attract new leads with sponsored content campaigns on Blasting News
- Get your brand, your products and your story published on the Blasting News site (our editorial team will prepare the content for you)
- Enjoy new visitors to your sponsored content and increase your brand awareness
- Identify who is reading your sponsored content and turn them into leads (providing them with offers and promotions via email, sms, outbound calls or online ads)
Special solutions
Anti-churn
Retain your top clients before they switch to your competitors
- Send us the email/phone number of your top customers via API (safe MD5 encrypted) and add a tag on your site
- Get a score of churn likelihood: we use our proprietary data and neural networks algorithms to analyse and predict your customers churn
- Protect your top clients: act independently or use our marketing platform (delivering email, SMS, outbound calls, online ads)
Drive-to-store
Get more clients into your physical store
- Access the Direct Intelligence Target Generator Tool and select the target you want to reach
- Deliver to your target a specific discount code to buy a product or a service in your store, within a certain time limit (eg., “tomorrow”)
- Benefit new visitors coming to your store: you can easily measure how many users redeem your discount code
Enlight your CRM
Find out the real interests of your clients
- Send us the email/phone number of your customers via API (safe MD5 encrypted)
- Get their real interests (aggregated data, not individual data)
- Create new ad-hoc products, increase customer retention and up/cross-selling, or fine-tune your communication strategy
Single sign-up
Give access to your subscription services in one click and double your conversion rate
- Place Direct Intelligence Sign-Up Widget on your site (ideally close to your registration forms)
- Let the visitors decide if they want to fill in your form or register with one click on the Sign-Up Widget
- Receive the sign-up data via API from Direct Intelligence (if the visitors sign up using the Sign Up Widget)
Our Modules
IDENTITY
Identify the visitors on your site or select your prospects using our proprietary tools. Add your own CRM data, if desired.
Direct
Push your campaigns via our SMS and email gateway, in a single place.
Call
Leverage our call center capabilities: full service (it includes sales consultants and key accounts), or tech-only (using your own operators).
Store
Integrate your physical stores into our go-to-market solution.
How it works
Data Engines
- Direct Intelligence has long invested, globally, to create a large and insightful proprietary dataset including users data (e.g., name, surname, contact details, socio-demo), live behavioural data and live interest-based data (e.g., sites visited, actions performed, products purchased)
- The dataset is continuously refreshed and updated through the Direct Intelligence Data Engines (DIDE)
- The on-boarding of your data on our customer data platform is not needed (we will have already done so using our own dataset); however, you can integrate our data with your own online or offline CRM, if desired.
- All the data has been collected and treated in full compliance with the GDPR, the cookie-laws and applicable EU regulations
As a result
Direct Intelligence counts on a growing and continuously updated global dataset
Do you want to become a partner of Direct Intelligence and start monetizing your data?
Get in touch with us
Intelligence
- Direct Intelligence constantly performs the identification process of users, onboarding them into its proprietary customer data platform and thus connecting contact information, socio-demographics, behavioural and interest-based data for each user,
- The identification process is performed using deterministic methods based on direct association with between contact informations (eg. email or phone number), third-party cookies and innovative cookie-less technology. The identification is always linked to an unique ID which always refers to contact information at minimum
-
Moreover, Direct Intelligence applies neural networks algorithms to define the purchasing propensity of every specific user. If the user seems truly interested in a certain product or service, the system directs marketing actions thereto, therefore providing a level of service. If the user doesn’t look interested in a certain product or service, the system takes the user out of the list and no marketing actions will be performed, therefore reducing the unnecessary level of spam and cold callsIf the user looks truly interested in a certain product or service, the system makes the user available to receive marketing actions for it, therefore providing a level of service: the user will be happy to get what they desire.If the user doesn’t look interested in a certain product or service, the system takes the user out of the list and no marketing actions will be performed, therefore reducing the unnecessary level of spam and wild massive cold calls
As a result
Direct Intelligence has turned millions of anonymous users into real people,
allowing its AI-system to provide the right prospect with the right product,
therefore fighting spam, bulk emails, unwanted cold calls and the brokerage of users
data
Actions
- Direct Intelligence provides the ability to access the proprietary, easy-to-use go-to-market platform to get in touch with the hottest prospects running one-to-one marketing campaigns
- Marketing campaigns may consist of one-to- one direct emails, SMS, outbound calls and online ads. In every campaign, it is recommended to include offers, promotions or any clear call-to-action to receive the the explicit interest of the user. for instance, you can propse a specific offer and ask for a reply in the form of an "OK" in case of interest. If so, Direct Intelligence will provide you with the data of the users who actually reply “OK” (lead) so that you can follow up with them
- Direct Intelligence will NEVER provide you with the users data without their explicit and timely approval
As a result
Direct Intelligence can take your direct marketing to the next level, finding new
prospects and generating more leads and sales
Become our partner: how to monetize your data and leads
Do you have a lead-generation site and want to further monetize your leads? Get in touch with us